A Guide to Optimizing Your Cold Email Deliverability

A Guide to Optimizing Your Cold Email Deliverability

No matter how much time and effort you’ve put into your email, it won’t matter if you’re not also focusing on one other area: Deliverability. A great email that doesn’t make it to someone’s inbox is no better than spam. If it doesn’t get past the gatekeepers, you’ve failed.

Internet service providers (ISPs) and email providers work very hard to ensure that only quality, relevant emails make it to the inbox. That’s a very good thing, as spam accounts for 47-73% of all email, depending on who you ask and how you define it. In 2017 alone, 269 billion emails were sent and received each day. That amounts to billions and billions of spam messages sent daily.

How to Handle the “Now Is Not a Good Time” Reply

How to Handle the “Now Is Not a Good Time” Reply

The number one reason a prospect will say “Now is not a good time” is because the salesperson’s opener (what they said after “Hello, my name is…”) invoked this type of response. In short, the salespersons opening value statement was anything but and failed to accomplish its first objective, which is to pique interest in those precious first few seconds of a sales call.

Cold Email to Generate More Leads

Cold Email to Generate More Leads

It’s no secret that templates can make you more efficient at sending cold email campaigns. However, regardless of what you’re using those templates to achieve, less is almost always more.

Sending fewer, more personalized emails generally gets better results – both in the short-term (i.e. in the reply rate) and the long-term (i.e. in your ability to build relationships with prospects). Templates should be used as a starting point to help speed up the process of sending cold emails, but there’s a balance to be struck between sending an entirely templated campaign and 100% personalized emails.

Ways Outbound Sales Impacts Inbound Marketing

Ways Outbound Sales Impacts Inbound Marketing

Outbound prospecting can and will help your inbound marketing efforts. For example, you can use outbound prospecting to secure marketing objectives like guest posts which will drive inbound leads.

Outbound includes cold calling, social selling, and email campaigns to reach out to prospects while inbound relies on content creation to attract new clients.

In our opinion, outbound sales and inbound marketing tactics are basically two sides of the same coin. Engage in one but at some point, you will have to fire up the other so you get the best results.

Here are ways we see how outbound can impact inbound efforts:

Cold Call Emailing: How to Create Effective Subject Lines

Cold Call Emailing: How to Create Effective Subject Lines

    When sending out emails, what’s the best way to utilize the subject line? That Depends on the type of email.

    Is this a first-time cold call prospecting email (first time = you have never spoken with them before / cold call = they haven’t raised their hand to be contacted)

    Is this a first-time email to a prospect that attended a lead generating webinar?

    Is this a follow-up email to a prospect you’ve already spoken with? And if so, where in the sales process did the last call end?

Surprising Email Subject Lines

Surprising Email Subject Lines

Are you A/B testing them on a segment of your subscribers before rolling the winner out to everyone, or using them as a way to improve and refine your subject lines each time you schedule in a new campaign?

If not, you should be. Your subject line is your digital calling card, and it needs to get that door opened. Nearly half – 47% – of recipients decide whether to open or discard based exclusively on the subject line, and 69% report an email as spam – the dreaded s-word – depending on their impression of it.

How to Write a Follow-up Email after No Response

How to Write a Follow-up Email after No Response

If the thought of writing a follow-up email makes you feel a little uncomfortable, you’re not alone. Our instincts tell us that if someone hasn’t replied to our first email, they’re not interested, and that they’re not going to like it if we bother them again. Unfortunately in this case, our instincts are often wrong. Very few prospects say “yes” to the first ask – or, for that matter, to the second, third, or fourth.

In fact, we find that a 20% response rate to the first email sent, and 13% to the fourth. The sixth email in the sequence received a massive 27% response rate.

Must Haves of Every Successful Lead Nurturing Campaign

Must Haves of Every Successful Lead Nurturing Campaign

As the acceptance rates of inbound marketing rise, the importance of a viable lead nurturing campaign becomes more apparent. The majority of leads take a considerable amount of time before they are prepared to make a purchase. This means marketers have to nurture up to 90 percent of leads through an elaborate process.

Proper implementation of a well-planned lead nurturing strategy can make a huge difference on the outcome of the process. Companies that employ effective nurturing strategies boost sales at a lower cost. Yet, research has shown that only 36 percent of marketers implement lead nurturing campaigns

The Elements of a Good Cold Email Campaigns

The Elements of a Good Cold Email Campaigns

Careful and strategic planning is an essential part of business success. And today, there’s no better tool to help you get where you want to go than cold email. Pound for pound, nothing delivers better results.

As you plan your campaign, it’s best to follow a recipe for success, one that emphasizes that you’re messaging people; people who have real needs and real pain points. Tapping into what they care about and providing value is what’s going to get you results.

Tips to Make your Cold Emails Stand Out from the Crowd

Tips to Make your Cold Emails Stand Out from the Crowd

Sending cold email is a challenging sales and marketing tactic. You have neither a solid relationship with your audience nor verbal feedback. Therefore, open and click thru rates will likely be appreciably lower than campaigns to “warm” leads. Although luck plays a sizable role, there are ways to increase the success rates.

Here are some cold email tips you can use to foster feedback.

How to get Improved Reply Rates for Cold Emails

How to get Improved Reply Rates for Cold Emails

How to Write a Cold Email that Beat Your Best Ever Reply Rate

First off, let’s clarity, not all cold email is spam. Unlike a common misconception, cold email can be very useful in driving traffic, generating sales and building interaction.

To differentiate between cold email and spam: cold email is a conversation—a one-to-one interaction between target audience and a business organization—whereas spam is the bulk product email that forces marketing on its prospective buyers.

Cold Email Marketing Tips

Cold Email Marketing Tips

There are always some high-value prospects that you have not had a chance to meet and introduce your offers to. For these prospects, you may try cold email marketing to capture their attention and why not?

Cold emails can have an open rate as high as more than 45%. So how do you get your prospect to respond to your emails and show interest in your products? While luck plays a role in the likelihood of getting a response, there are things you can do to increase the chances of getting your respondents to open, read, and respond to your email.